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Kevin Reigns in Bahrain

Friday, February 04, 2011

Woburn Golfer Wins Volvo Champions Amateur Pro Team Competition. 

I'd like to say a huge Well Done and Congratulations to Kevin Aherne who has just won the prestigious Volvo Champions Pro Am in Bahrain.  Paired with Paul Casey and Darren Clarke, 4 handicapper Kevin made 3 gross birdies and 2 net birdies to help the team to a 16 under par winning total.  Casey posted on Twitter after the round “Our Am Kevin was a legend.”

Kevin described the experience as “the most memorable of my golfing life”, adding “both Paul and Darren were fantastic, helping me on the greens and with club selection.  I was playing with two legends of the game, both were true gentlemen.”

Kevin has worked hard on his game over the past couple of years and thoroughly deserves all his success.  He has a very good natural golf swing, we have mainly worked on his posture, alignment, ball position, and swinging the club with good body rotation rather than with his hands and arms.  He does the simple things well, and it was no surprise to me that his game stood up so well under the pressure of playing with two Ryder Cup golfers.  Congratulations Kevin, you should be very proud of yourself.

You can read a full report on the tournament here.


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Pre Shot Routine

Saturday, July 17, 2010
In the previous article I discussed the correct mental approach to give us the best chance of playing to our potential. We need knowledge, a positive mental attitude, strong mental direction, and keen awareness. If I were to give each of these a value in terms of their importance, I would say that knowledge is 10%, with the other areas equal in value at 30%. Unfortunately, when things go wrong, most golfers think they need more knowledge, or different knowledge. They look for the wrong thing in the wrong area. The golf instruction industry is built around providing that knowledge, and so the circle continues. Rather than looking for more knowledge, most golfers would be better learning how to apply what they already know in a better way. As I said before, the main issue is not knowing what to do, it's knowing how to do it and then doing it.

Building a solid pre shot routine, providing strong and consistent mental direction and full awareness, is the best way I know to apply these fundamentals. The pre shot routine has a number of purposes. The importance of each of these will vary from golfer to golfer. For me, one of the main functions of the pre shot routine is to reduce the fear I feel sometimes on the course, especially in tournaments. As I discussed in a previous article, the fear we feel in golf is mainly the fear of the unknown. We just don't know what is going to happen next, and that makes us nervous. If we have a good,solid pre shot routine, we know as much as we possibly can do about what is about to happen, and we control it, right up to the moment we start the swing. At this point we have to let go, but this is easier if we know what is happening right up to that moment.

It has taken me most of my golfing life to realise how important this is. I came to the game late, not as a biddable child, but as a rather bolshy teenager. As with most teenagers, the best way to stop me doing something, was to tell me I had to do it. So when I was told I had to have a pre shot routine, I didn't see the point. I could play some nice golf doing it pretty much the way I wanted to on the day. So unfortunately I never built a solid mental routine into my game in the same way that say, a young Tiger Woods (at the insistence of his father) might have done. This fact has been a major factor in me not having reached my playing goals up to this point. Even when I came to write this article, I looked on my PC for notes I had written on the subject, and found I had five different pre shot routines, all different from the one I was using up until very recently.

The key to making this routine (or any other routine) work, is to do it with full awareness. You need to know you are doing it while you are doing it. The moment it becomes a series of subconscious, ritual actions it will lose a great deal of its effectiveness. When you first start to do this, you will find it takes massively more mental energy to perform than you would have previously used to hit golf balls. As someone once said, "thinking is the hardest work of all, which is probably why so few people do it." If you can hit 10 balls in a row using the full routine, you will probably need a break. As soon as you feel your awareness start to wander onto something other than what you are doing, take a couple of minutes to let your mind relax. Then come back to it, making a determined effort to focus your awareness on the job in hand. The main reason that many golfers hit

The Routine

* Stand behind the ball so your master eye, the ball and the target are all in a straight line.
* Look at your hands and grip the club correctly. Taking your grip with full awareness, ie visually rather than just by feel sets the tone for what is to follow.
* With the club gripped correctly, walk in until you are level with the ball.
* DO NOT TAKE YOUR EYES OFF THE TARGET while walking to the ball.
* When you are level with the ball, turn to face it, but KEEP LOOKING AT THE TARGET.
* Set the club to the ball, keeping your eye on the target till the last possible moment.
* Align the shaft and the clubface to the target.
* When you are happy with the alignment of the clubface and the shaft, take your stance and posture. If your grip is good, your shoulders will be aligned correctly. The hips and feet just drop into place. (The secret to this technique is to keep your eyes on the target for as long as possible. If you let your eyes wander to the ball as you walk forward, it's easy to lose your line.)
* Focus back on the target and have a waggle, try to keep moving. The worst thing you can do at this point is get stuck over the ball.
* At this point there are a couple of different directions you can go. Some people just like to 'find' the target with their mind's eye as they look back to the ball, and then hit the ball to the target. That's fine and if you can operate on that level that's probably the ideal. Other people, myself included, prefer to keep providing the muscles with a clear direction throughout the swing with a swing thought. I just find it easier to keep my awareness focused if I have a very clear idea of what I am trying to do.
* The final thought and most important thought. "Swing the whole club to the target with your core muscles."

Then do it.

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Pro Ams

Thursday, March 05, 2009
I play in lots of Pro Ams throughout the season, both in the UK and abroad.  The format is usually a team of three amateurs with one professional. The amateurs play off their club handicaps. The team  takes the two best scores from the four players on each hole to give an 18 hole total.  These events are always great fun and are a chance for the club golfer to see at close quarters how the professionals get round a golf course. If you would like to play with me in any of the events listed in the Tournament Schedule, please either call me or send me an email.
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Sam Jarman Tournament Golf

Wednesday, March 04, 2009
I have played tournament golf since I was 17.  The first big events I played were the British Boys and Carris Trophy, and later on all the big UK Amateur tournaments including the English and British Amateur Championships, St Andrews Links Trophy and the Brabazon Trophy.  Since turning pro in 1998 I have regularly played various Mini Tour events, Europro and Challenge Tour, British Open Qualifying and European Tour Qualifying Schools.  I havn't been as successful as I would have liked up to now, but I'm still playing, playing better than ever, and enjoying my golf more than I ever have done.

I love teaching, but like most golf pro's, I started playing golf to compete and to see how good I can be.  The two areas of the game compliment each other.  Teaching helps me understand my golf swing more fully, while playing tournaments tests the mental side of my game and means I can understand what my students are going through when they are playing.  I couldn't teach this game if I was just stood on a driving range all day and never played a tournament.

The golf swing is only one part of the game of golf.  The body and the mind are totally interconnected.  Unless you know how pressure affects the body and the golf swing, you can't really understand or teach the whole game.  As Ben Hogan said, 'Golf and tournament golf are as different as tennis and ice hockey'.

The trouble for the average player, is that most Tour Pro's these days don't teach the game.  They don't need to, as the money they make from playing is massive compared to 30 years ago.  There has been a divergence, with golf professionals specialising as either teachers or players.  This doesn't mean that there aren't teaching pro's who are good players, it's just that there aren't many of them.  If you do find a teacher who can really play the game, and can communicate the thoughts and feelings he has when he plays to you in a lesson, then you will have a big advantage over the lesson from the teacher who has learned his trade purely from a teaching manual or at training conferences.

I will be playing Europro Tour and Jamega Tour in 2010.  I am intending to blog from the tournaments on these pages.
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Sponsorship

Monday, March 02, 2009
There’s no getting away from the fact that playing professional golf at any level costs money. Tournament entry fees on the Euro Pro Tour are £275 per event. Travel, accommodation and caddy fees can easily double the bill every week. Equipment and every day living expenses all have to be paid for. The rewards for success are fantastic, but getting onto the European Tour where you can start to earn 'proper money' can be a lengthy and expensive process. I have always paid for my tournament golf myself, with occasional help from friends and family. I have probably spent around £100,000 over the past 10 years playing professional golf.

I will continue to play competively for as long as I feel I am improving and have a chance of being successful, and as long as I am enjoying tournament golf. With the success of the Seniors Tours, golf is probably the longest career in professional sport, and the rewards for success in the end can be fantastic.  I am grateful to everyone who has supported my golf over the years, either directly or indirectly. All of you who have come to me for lessons over the past year either at Stagsden or at Collingtree are contributing to my ability to play tournaments next year, as well as improving your own games, so thankyou.

If you would like to be part of my campaign on the EuroPro Tour next year there are a couple of ways you can help.  The first is by coming to see me for alesson or two.  I can promise you will enjoy it and it will improve your game. The second is by clicking this link here.  It won't cost you a penny, and could save you up to £400 a year on your utility bills as well as helping with my tournament entry fees.

With the increased media coverage of the Europro Tour on Sky Television and through the internet, there are real and credible marketing opportunities for businesses to get involved with player sponsorship as part of their marketing strategy.
I have a range of options available to businesses who would like to get involved. These include
  • Branding and logo promotion on clothing and equipment
  • Corporate golf days
  • Business development days
  • One on One coaching for staff or clients
  • Pro Ams
  • Website and Newsletter promotion
And anything else which I can think of which will add value to a business relationship!
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