Are you struggling with your thoughts, feelings and emotions when you play?

I can help you understand how your mind works, so you get out of your own way and enjoy the game again.

“I was at the end of my tether. 

My golf was poor, I wasn’t enjoying it.

I was wondering whether all the time, effort and money was worth it.

I’d taken dozens of lessons, read books, golf magazines and watched hundreds of YouTube videos.

The frustration I was feeling on the course began to follow me home. 

One conversation with Sam changed everything.

It led to a completely new perspective on my golf swing, on the game, and on my life.” Simon

4 Handicap, Oxfordshire

Is golf a mental challenge? Or a physical and technical one?

Most golfers would probably answer ‘Both.’

Unfortunately, this intuition is not reflected in the way golf is taught.

For the past 70 years, golf instruction has focused predominantly on the way the club is swung, rather than the way the game is played.

The mental side of golf is an afterthought.

Something to be addressed once your backswing is perfect.

I believe this is a mistake.

It just isn’t logical.

After all, your body moves in response to your thoughts and feelings.

If you don’t understand how your mind works, it makes learning how to swing the golf club more difficult.

And it’s hard to play your best golf when your emotions are running wild.

If you are having golf lessons and practising but still not improving, or if you aren’t enjoying your golf, perhaps it might be time for a change of approach?

Hi Sam,
Sounds bonkers but scores don’t lie!

Instant improvement in the second round of the Wallasey Seniors Championship today.

On the first tee I reminded myself that I love golf. I love the challenge, I love hitting good shots, love hitting recovery shots and love playing in the rain.

Every time my mind started getting anxious I just accepted it and let it pass.

Focused on awareness of balance in my swing. On how smoothly the putter moves.

Enjoyed my golf game, won best gross.

As I said earlier, bonkers!

I’ll let you know when I’m back to scratch.
Mike Mike

2 Handicap, Lancashire

A conversation is a good first step on the path.

We can have a chat about your golf and you can explain exactly how things look to you now and what you want to achieve.

You’re welcome to use the diary app below to set up a call.

If you’d prefer to start exploring on your own, please feel free to have a look round.

I’ve written a short series of articles which will get you on your way. Please hit the button below to read the first one.

I look forward to helping you play your best golf more often.

Best regards,


Some Kind Words


“Just a quick note to say thank you for the lesson yesterday. It was great to talk to someone who knows as much about the mental side of the game as they do about the golf swing. I felt so much better on the course today and hit some really good shots.

Golf feels like fun again!”

- Ken, Buckinghamshire.

Arrange a Conversation

If you are a golf coach, or if you’re interested in other sports, please have a look at my other website, Sportsprinciples.com.

New articles and podcasts are posted regularly.



Milton Keynes, UK

Call Sam

+44 7976 401 545

Skype: Sam.Jarman

Email Sam

Sam (at) samjarmangolf.com