About Sam

If you are going to embark on a journey,

it helps to have a guide who has walked the path before.


What you have done for my game is astounding.

I am so happy I stumbled across your website!

Your help and guidance about my thoughts being totally inside out has not only changed my golf but my life I put it into practice everyday.

When I’m playing golf I feel I have a advantage over everyone I’m playing against because for the most part I know what is going on with my feelings for the first time in my life!

Whether I birdie the first five or bogey the first five I know my thoughts aren’t ‘reality’ and my golf is so much more free for it!

I am not an expert by no stretch of the imagination but I am getting better at noticing the thoughts I give energy to!

Just thought I would fire you an email to let you know you helped me on my way!

I’ll be riding my clarity all the way to the top!

Gareth Saxon

+2 Handicap, Manchester, UK

Is Your Golf Getting You Down?

I’m guessing the answer is ‘Yes’.

If you were playing to your potential regularly and enjoying the game, you’d be out on the course.

Or getting the necessities of life dealt with so you can play later.

Why would you be searching for information to solve a problem you don’t have?

So, here you are, hoping that you might find some answers.

That’s what most golfers are looking for.

The feeling that you understand the game, and yourself.

The feeling that comes with playing well, or with finding something in your swing. The end of searching, of seeking, of wondering.

The end of the frustration. The answer to why golf seems so hard sometimes.

So what exactly is that feeling?

Where does it come from?

These are the big questions. And the ones where many golfers get stuck in a loop.

You might think that playing better is the answer. Most golfers do.

After all, isn’t that why you practice, work at your game, read books and magazines, watch all those YouTube videos?

But think back to the last time you played well?

How long did the feelings of satisfaction last?

How long did the seeking stop for?

How long was it before the doubts started to creep in, before the questions started again?

“I wonder if it was a one off?

What did I do differently this time?

Will it be there next time I go out?

Can I do it under pressure?”

I’ve been there.

In the same loop.

Asking the same questions as you.

I played full time golf for 10 years as an elite amateur and a professional on the mini tours.

When I finished playing I spent the next ten years learning about the physical and technical elements of the golf swing.

I have given thousands of golf lessons, and had hundreds of lessons myself. I have watched and talked to some of the world’s best golf coaches.

I have played golf with some great players.

It might surprise you to learn that many of these coaches and golfers are still searching themselves.

The trap of more and more information is very difficult to escape.

Helping people find their way out is why I wrote my books.

It’s why I spend a lot of my time talking to golfers and other sports people about the games they play and how they want to feel when they play them

In all cases, what every golfer is looking for is to reconnect with the feelings of happiness and freedom they felt when they fell in love with the game.


The End of the Search

You are probably a better golfer now than you were then. But the game seemed more enjoyable then than it is now?

If the answer was in better technique, more knowledge and more information, wouldn’t the opposite be true?

It seems to me, the answer lies in simplification. An elimination of erroneous beliefs and concepts. In forgetting.

In stripping away the memories and conditioning that build up over time and obscure that feeling.

In my experience, there are a couple of ways to go about things. A direct path, and a more circuitous route.

The direct path goes straight to the truth about what that feeling really is and where it comes from.

The scenic route works from the other direction, taking our beliefs about the game one at a time and exploring them to see if they might be getting in the way.

One by one they are eliminated until we are left with nothing but a deep realisation of who we are and why we play the game.

This is what we are all searching for.

My Golf Swing

It has always been important to my coaching that I can play the game to a decent level.

It’s harder to explain how something works if you can’t do it yourself.

My golf swing has changed a lot over the years. I feel like I swing the club better now than I did when I was playing full time golf twenty years ago.

This is partly due to a better understanding what is important in a golf swing, and partly due to an understanding of what works for me.

Technology means it has never been easier to get high quality information about exactly what is happening in your swing.

Understanding what is actually going on is more important than knowing what you think should be happening.

When you understand how your golf swing works, you can forget about it and focus on playing the game.


Hi Sam,

Just a quick update.
I had the best round today that I have had for a very long time.
Only a friendly game between us oldies, 35 points!
I know it’s not brilliant but I feel I am getting there at last.
Thank you for your help and support.
Kind regards,
Colin Colin

17 Handicap, Bristol

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Buckinghamshire. UK


+44 7976 401 545