“It is rare these days that I come across a golf coaching book which holds my attention from start to finish.

It is also rare to find a book about the mind written by someone who is genuinely at the ‘coal face’ of both playing and coaching as opposed to classroom theory.

Sam has written such a book.

It will do what a great book should by challenging your existing beliefs and making you think about the way you either play or coach the game.

It is not more of the same ‘positive thinking’ and ‘affirmation’ nonsense but a genuine inquiry about how our mind actually interacts with our body to either make or break our performance.

Do your game and your life a favour by reading this book.”

Dr Karl Morris

If you’d like to try before you buy, I’ll happily send you the first three chapters for free.

Please leave your name and email address in the form opposite.

If you’d like to hear what other golfers are saying about the book there are some reviews below.

Please send me the preview.

“I have read, and have, hundreds of books on golf and the mental side of playing the sport.

In over 40 years of playing I found Sam’s insight into what makes golf so difficult at times has helped release me from all the thinking about the technical side of playing.
It helped me stop thinking about what I was doing when playing and the results were outstanding.
As a result I have played with greater freedom and even more enjoyment.

A brilliant and easy read and should be at the top of every serious golfers ‘must read’ book.”



“Good afternoon Sam I’m really disappointed I won’t be able to attend your seminar at Woburn but I would just like to say ‘The Three Principles of Outstanding Golf is the best book on golf I have ever read .
Since reading it ( several times ) my outlook on golf has changed. My handicap came down from 11 to 8 within 4 weeks from of reading it. I have a bad rounds it’s more obvious that I have over thought, and I now understand this thought process and appreciate it will take some time to develop. Most of all I don’t let a bad round of golf ruin my weekend and I can honestly say that I enjoy my golf now good or not so good more than ever.
Many thanks”



“Just wanted to let you know that I very much enjoyed reading the book. I thought some of your observations were very astute (not that that surprised me) and I think the ‘everyman’ angle and perspective could well be very valuable to many out there, who will relate to that better than the thoughts of the usual run of golf psychologists and ghost-written superstars.”



“Very easy to read and written in an engaging style. If you are hoping for a folder nugget that will make you hit the ball 30 yards further then this might not be for you, but if you are looking for something that will help you enjoy your golf more and realise your potential then this is definitely worth reading.”



“This is a very good book and very easy to read and understand. It has already helped me play more freely and this makes me enjoy my golf so much more. I have started play golf for fun again. I really wish Sam had written this book years ago. 10 out of 10.”



“Very impressive ideas and will help me on the course. Almost an epiphany, the ideas are practical and this should be the bible of any young golfer. It will not affect their golfing skill but it will help their mental development. I must confess that as an older generation trained behaviourist psychologist I had never come across these ideas, and they are essential to every sports person. The writing is competent, and sometimes mundane but the value of this book is in the understanding of the competitive mind, and how to apply the three principles. A must read for any golfer who competes. I believe it will add to the enjoyment of the game for everyone. Probably factors that add to many professional’s success . It is not a swing tutorial but a complement to your physical skills.”


United Kingdom

Forget all the Golf Psychology books you’ve ever read. This one is all you need. This new understanding of how your mind works is the answer to why you are suffering golf instead of enjoying it.

The modern day problem of information overload and overthinking is solved superbly. The reason why you don’t perform to your best ability always is explained quite brilliantly. Do yourself a favour and find out how to deal with your frustration and anger.

Beg, borrow or buy this book and put the fun back into your game and your life. An absolutely revolutionary insight into how to effortlessly perform to your highest ability. In my opinion every teaching professional needs to study this understanding before they talk about the mental side of golf.

They owe it to themselves and their students to use the best information out there and this is it, without doubt.


Galwey, Ireland

The book explains how the three fundamental psychological principles which underpin our experience as human beings affect how you play, how you learn and how you enjoy the game of golf.

It’s available as either a paperback or as an eBook from the following websites.

Please just click on your retailer of choice to take you straight to the book.

Kobo Books

Apple iTunes


Barnes & Noble

Alternatively, you can download the full book in PDF Format now by clicking on the image.

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